There are multiple ways to tell a story. The example Orange and Lemons will be talking about today is kinetic typography. But what is kinetic typography? Let's see what Wikipedia tells us.
the technical name for "moving text"—is an animation technique mixing motion and text to express ideas using video animation. This text is presented over time in a manner intended to convey or evoke a particular idea or emotion.
In other words, you can tell a story and trigger a reaction from the watcher. It is something we daily see but forget it exists. Besides, it is used to create a visual impact. You can use it to make anything flashy or aesthetically appealing. For example on your website or social media.
Why it is used
It is important to understand why kinetic typography is used on these platforms. Considering the world is getting more digital day by day, let's differentiate book culture and digital culture.
Both sequence and movement have meaning, so kinetic typography can be used as a way of communication in the digital culture.
Moreover, Kinetic typography became more popular recently because the technique is used more in web design. Something that was only used in video and television, is gaining popularity as a background effect on websites and in web-based videos.
We often forget typography can be the visual piece itself. Combine typography with movement & sound to create more impact and attention.