Differentiate in every aspect
Jibe Lighting is one of the biggest custom LED manufacturers in Europe. They illuminate the stores and offices of Burger King, T-mobile, Rituals, Basic fit, McDonalds, and many more. For their new product launch - a revolutionary LED light able to measure air quality - they asked us to simply amaze their customers. Because LED lighting can be 'boring' for some people, our task was to change perspective.
How we did this
The first part in a story like this is understanding why the product is different, better, or (at least) why the product / company owner is so excited about it. Next, we did creative concepting, storyboarding, 3D modeling, rendering and ultimately video editing.
The breathtaking result
LED lighting in a very different 'light'. This project was seen and sent throughout every corner of the world and helped to realize a spectacular product launch.